New International Marketing Head Prompted in Universal Studios

Josh Goldstine joined Universal Pictures in 2011 after twenty years at Sony Pictures.  He entered the new production company as the president of domestic marketing for their films, a title that he has held for the last three years.  In this position, he worked closely with his co-president of domestic marketing Michael Moses and the executive vice president of international marketing Simon Hewlett.  Together, this team has eased nineteen films towards the top spot at the domestic box office in the last three years.  In terms of worldwide success, Moses, Hewlett and Goldstine gave the production company its best year at the worldwide box office in 2013.

This success has been rewarded, as an article recently completed by The Hollywood Reporter indicates that Goldstine has now been promoted to president of worldwide marketing at Universal Pictures.  His new responsibilities will involve any and every global marketing efforts, including creative advertising, media, publicity, promotions, digital marketing, home entertainment marketing and administration.  The announcement came this week from Goldstine’s future bosses, Universal Filmed Entertainment Chairman Jeff Shell and Universal Pictures chairman Donna Langley.  The announcement is the most recent of several, as Universal works to move the headquarters of the leadership of its international operations from London to Los Angeles.

The article specifically notes that Universal will not attempt to fix what is not broken—Goldstine, Moses and Hewlett will continue to work together very closely to create future successful marketing campaigns, as they have done in the past.