Steve Kaplan’s Startup


Steve Kaplan
Steve Kaplan

After the first phase of the CardTruth initiative was completed, Steve Kaplan began corresponding with Brad Owen, a designer and coder he met through the Skype mastermind group he founded, and the CEO of Creavos, a Cleveland based software development and marketing agency. Mr. Owen is a world class designer; he understands and can predict how audiences will react to a specific design or concept.

When Steve Kaplan arrived back from India after finishing, he went to Cleveland to see what kinds of projects Creavos was working on. He felt that Brad Owen understood his vision, and he joined him as a partner and eventually appointed COO at Creavos, Mr. Owen’s digital software development firm. Creavos is a web development and marketing agency specializing in custom software creation, content management solutions, and data-driven marketing strategies inspired by imagination, a concept that goes hand in hand with Steve Kaplan’s overall philosophy. This common ground is the foundation that supports the long term relationship between Mr. Kaplan and Creavos Digital Agency.

With Creavos, Steve Kaplan has helped clients generate millions of dollars in revenue. Together they have helped clients use social media and SEO to generate a 200% increase in search traffic. They believe there is no dream too big or notion too grand. Whether his clients’ goals are to reinvent their online presence, reach new segments, or re-focus their aim, Steve Kaplan with his solid commitment to Creavos can help. Together, they believe in vision and help encourage their clients to dream big.

As a Partner and COO at Creavos, Steve Kaplan notes that the internet has drastically changed the way we market our products and services. He points out that we no longer simply control the brand message in a single direction. It’s the job of the marketing to now to champion a dialogue that involves the social interests of the customer. The internet has given everyone their own voice and as a marketing professional, Steve Kaplan believes it’s his job to help influence and shape the decisions that these folks make about their brands, and partnered with Creavos, he can achieve that.

As a digital communications expert with a specialty for Guerrilla marketing, inbound marketing, marketing and sales communication, and multi-screen campaign optimization, Steve Kaplan brings his expertise in human resource management, planning, development, and software processes integrations to Creavos, his home base for the foreseeable future and beyond.

Steve Kaplan is currently a member of SEMPO, a non-profit Search Engine Marketing Professional Organization that was formed in order to increase awareness of and inform people on the intrinsic value of search engine marketing. He is also an active member of the AMA, the American Marketing Association as well as the DMA, the Direct Marketing Association and SCIP, an organization of Strategic and Competitive Intelligence Professionals.